Saline Lectronics- Print DesignWebsite Design & Development ,
Saline Lectronics is an electronic contract manufacturer based in Michigan. The company came to us looking to redesign their brand image and website to be viewed as the leader in their industry. We revamped their site and re-configured their brand brochure collateral piece they distribute to their customers and at trade shows.
Saline Lectronics was already a leader in the industry but wanted to be a leader in how they told their story. They wanted a website and marketing collateral that showed their perspective clients who they are as a company. They wanted something that showed their top online manufacturing equipment and their industry leading employees. They were not just an electronic manufacturing company but also just a group of hard working individuals with Midwest values.
This projects was extremely rewarding for us. We saw a company that knew what steps it would need to gain the edge over their competitors. They knew they needed a new site, but didn’t know what it should say, how it should feel or how it would be displayed. We took a step back and dug into their marketing material, talking with employees to try and get an understanding of who they were as a company. We took their modern, clean and efficient facility and translated the feel to a responsive website. A site that shows they work they do, the people who make it happen and the trust they have with the clients
Based on the initial designs and in talking with the staff, we also created a new marketing brochure that matches the brand flow and work. The brochure was designed with the site and facility in mind.