Take Your Sales to New Heights
B2B Growth Marketing for Complex Industries
B2B Growth Marketing for Complex Industries
No plan is successful without research. Set goals that will keep your inbound marketing campaign on track.
We begin with a complete audit of your current marketing, customers and objectives. With a deep dive into your current analytics plus conducting internal, customer, and competitor research, we build the foundation for a successful campaign.
It’s all about your customers. Plain and simple. Know who they are and what resonates with them.
It is paramount to be focused on a clear, detailed target. We use research to define unique buyer personas that represent your targeted customer profiles. These help define content strategy and inform how we execute the campaign. This enables us to identify trends and create targeted content that converts.
Websites are the new handshake. It’s your first serious impression to a potential new customer.
We design and develop websites that express who you are as a company backed with expert functionality to convert leads to sales. A/B testing and conversion rate optimization of our landing pages ensures your getting the best results possible from your web presence.
Attract the right customers who are searching for a solution you provide.
SEO is the art of awareness. We enhance your site with a targeted SEO that supports our content strategy. We use relevant keywords and strong backlinks to growth your organic search rankings.
The core of inbound marketing. Content is the driving force to bring leads to your site and convert them into customers.
We utilize content in many forms from blogs and eBooks to podcasts and videos. We create, test, and refine content throughout the campaign to create awareness, engage visitors, and cultivate leads that turn into customers.
Connect with your customers at the right time and with a personal message.
Email is the pathway to regular, intimate communication with your clients. We engineer database growth and execute personalized, automated campaigns to inform, educate and convert.
Connect with your potential clients at just the time and with a personal message.
Don’t let your social media strategy feel robotic. Your customers can tell. We bring a personal touch to social and remind your customers they are connecting with real people who deliver value.
A picture is worth a thousand words, so how many is a video worth?
Video is both part of our strategic content plan and a standalone service we offer. Our videos increase engagement, deliver value, and educate leads to drive an interactive path to conversion.
We are constantly evaluating performance metrics to ensure efficiency and success.
Everything we do is backed by data. We’re obsessed with measuring performance to optimize efforts and ensure we’re on target to drive leads and customers for you.
Digital advertising compliments content strategy by driving quality traffic.
Get on the right channels with the right message. We will utilize awareness campaigns, retargeting existing traffic and bring in new ones.
Set up a free marketing assessment with Alex Meade, a real-life human who handles our business development.
The buyer's journey begins with the awareness. How do you put your knowledge and expertise in front of your potential customers to grasp their attention? The answer is by providing targeted, educational, and quality content them. With developed buyer personas, defined SMART goals, and creative content ideas built around your buyer persona's interests, we are able to drive quality traffic to your site.
Once you have your ideal customer's attention and earned their traffic to your website, it's time to convert them into a lead. We optimize your conversion path by building landing pages, testing calls-to-action, and creating premium content offers that entice your customers to submit their contact information in exchange for your premium content. Delivering a consistent flow of valuable content builds trust and begins the process of converting from a lead to a sale.
On average, a potential customer reviews 8-12 pieces of content before making a decision. By creating automated lead nurture email campaigns, custom workflows and engaging social media content, you can help guide this potential sale through the buyers journey. Content such as helpful advice, case studies, and product demos will help your convert your lead to a sale.
Congratulations, you made a sale! Now what? By increasing your customer retention by just 5%, you can earn up to 25% more in profits. If you continue to create personalized marketing content, offer top customer services, and conduct customer surveys, you can assure your customers are returning buyers, as well as positive promotors of your brand.
Working with Ross Nelson and Beacons Point has been a pleasure. I found his ease of guiding an interview/making helpful suggestions and ability to help pre-plan video content and sequence made my shoot time more efficient while also reducing editing time. He is very calm and professional, and I was very proud of the video content. Ross Is very talented at seeing the bigger picture and assessing who the target audience may be, and makes adjustments to the footage accordingly. I will definitely be working with Ross again in the years to come.
Dr. Nicole Vane
Moonlight Beach Dental
Owner
With Beacons Point, we have a partner that strives to push the envelope and exceed client expectations. On numerous occasions we have been amazed with the quality and professionalism they help us achieve.
Kelly Laule
Better Living Socal Group
Partner and Broker
Beacons Point has produced many short videos for the San Diego Cystic Fibrosis Foundation. From working on full production videos with many days and moving parts to event compilation videos, they have done it all with professionalism and kindness! They take the time to get to know our needs and vision for the video and steer us to a finished product that encompasses our brand and mission so we can get our voice out to the community.
Stasha Ybarra
San Diego Cystic Fibrosis Foundation
Development Director
We came to Beacons Point with a diverse set of needs to help us improve our business and they embraced it all wholeheartedly. From content marketing strategy to search engine optimization to digital marketing consulting, they continually drive our messaging and user engagement. It is amazing to work with another company that infuses their passion into every single thing that they do. They are truly committed to our success, they come up with ideas before we do and they always go above and beyond to achieve it.
Bianca Waiton
NAKOA Performance
Owner and Director of Marketing
Beacons Point over delivered with their work. Their videos are the cornerstone of my digital marketing + have been successfully working to draw new clients to my business. I highly recommend working Beacons Point if you're considering videos of any type for your business.
Sean Canning
Ten Seventy Architecture
Principal Architect
The UCPath Center called on Beacons Point for assistance and, thanks to their expertise, we developed a strategic recruitment campaign that is meeting and exceeding our hiring goals. They have dramatically increased our online visibility while also delivering services such as video production, design, content marketing, social media, data analysis and more – all tactics needed to run a successful campaign.
Jennifer Mushinskie
UCPath Center, University of California Office of the President
Director of Communications
Let us know if you want to learn more.
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2251 Las Palmas Dr.
Carlsbad, CA 92011
(760) 652-9755
hello@beaconspoint.com
