Beacons Point is a video-first content marketing agency and Platinum-certified HubSpot Solutions Partner headquartered in beautiful, sunny North County San Diego. We’re looking for a talented, critical-thinking Content Strategist ready to make a difference and build their future with us. This is a mid-level position for someone with experience managing content marketing and promotion strategies for several client accounts and projects at the same time while contributing to the growth of a vibrant digital marketing agency. All while having a kick a** time doing it.
We trust in simple ideas, quality content, and authentic relationships that have the power to empower people and improve lives. And we hold tight to our core values:
We stay curious.
We embrace the journey.
We rise to the challenge.
We remain humble.
We’re looking for someone who wants to do the same.
As our Content Strategist, you’ll work on our Content team, which leads and executes our clients’ marketing campaigns. This role is perfect for a creative content marketer who loves to develop unique content ideas, writes compelling content, and constantly strives to exceed client expectations. It demands a confident, detail-oriented individual with experience leading strategy, setting goals, building relationships, analyzing data, and delivering successful campaign results in a fast-paced environment. We’ll also ask you to support company growth goals, review agency marketing plans, and generally, be awesome.
Your Responsibilities
- Lead the overall strategy and content execution for the client across relevant digital channels and properties
- Work with the Director of Content to refine and optimize content, promotion strategies, and content deliverables
- Develop project roadmaps alongside our Client Success Manager to establish operational priorities and deliverable deadlines
- Utilize SEMRush and HubSpot to perform keyword/topic research, create SEO topic strategies, and track keyword performance
- Develop content outlines and interface directly with clients to produce finished content pieces
- Interview subject matter experts for content pieces
- Prepare content outlines with interview transcripts for external writing vendors
- Write blogs/articles and other types of content, including video scripts, landing pages, website page copy, email and social media copy
- Follow best practices for on-page SEO and writing styles
- Set goals and track performance for each client campaign
- Lead promotional strategies for the content we produce for the client
- Conceptualize and execute A/B or multivariate testing on landing pages, thank-you pages, calls-to-action, and emails
- Lead what we call our “Blueprint Strategy Project, a strategy development exercise, for new clients
- Perform content audits for clients
- Effectively self-manage project and task deadlines
- Work with the Client Success Manager to deliver reporting and performance analysis to the client monthly while providing recommendations to improve upon observed results
- Help plan and execute our company content marketing efforts
- Show energy and enthusiasm in propelling the success of each client account
Characteristics We’re Looking For
- Confident decision-making abilities
- Optimistic attitude with a strong desire to lead
- Curiosity
- Humility
- Excellent ability to communicate clearly and decisively
- Ability to rise to the challenge
- Meticulous attention to detail
- Willingness to work and contribute in a team environment
- A propensity to think creatively and critically based on observed data
- Excellent organizational and time management skills
- Capacity to work on multiple projects simultaneously
- Strong writing and editing skills, including short-form copywriting
- Consistent commitment to staying honest and hungry
We Need You To Have the Following
- BA/BS degree or equivalent work experience
- At least two years of experience in a content development role
- Experience with SEO tools and practices
- Expert, fluent command of writing and editing in English
- Competent understanding of the inbound marketing methodology
- Master skills with the Microsoft Office and Google Drive applications
- Solid understanding of major social media platforms
- Fluent knowledge of content management systems
- Good knowledge of digital advertising management platforms
It Would Be Great If You Have the Following
- HubSpot Inbound and Content Marketing certifications
- SEO software certifications
- Knowledge of data visualization platforms and reporting practices
- Experience working with video production teams
We Can Offer You
- Full-time annual salary position ($55,000-65,000)
- 10 days accrued vacation in addition to sick days, some federal holidays, and company holidays (PTO days increase after 1 and 2 years of full-time employment)
- 6 sick days after 90-day probationary period
- Flexible work schedule options
- Medical benefits assistance
- 401k with employer match
- Vested participation in company profit-sharing program
- Ability to work remotely
- Remote work environment stipend
- Monthly company events
- Paid training, professional development, and networking opportunities
- Annual minimum 3% base salary increase for employees in good standing
- Performance reviews and promotional opportunities
How Do You Apply?
Please send us an email to ross@beaconspoint.com with the following:
- Your name and “Content Strategist” in the subject line
- Your cover letter addressed “Lloyd Christmas”
- Your answer to the question, “What is your favorite holiday movie?”
- Your resume
- 3-4 writing samples of varying types
We look forward to considering you as a new member of the Beacons Point family.