The campaign ran for two years, starting in September of 2017. In that time, Beacons Point’s recruitment marketing program accounted for 23% of all UCPath Center applications, and 24% of all the employees hired during that period. This was the second-largest source of hires.
Data demonstrates that the marketing program was three times more effective at producing quality employees than the top application source, Indeed.com. 100% of the employees hired as a result of the two-year program were deemed "quality" by the UCPath Center and still work there today. This was a major boon to the organization, in the form of reduced turnover and training costs.
Other impressive statistics achieved throughout the program include: