Advent Intermodal

Advent Intermodal

Advent Intermodal Solutions needed to make a statement in the evolving transportation logistics industry. The market is slow to adopt technological change and Advent challenged us to make them standout amongst antiquated industry stakeholders.

We began with restructuring the website architecture to surface Advent’s software solutions. A new brand video was produced to communicate Advent’s value proposition and better position them as a solution-leader in the market. We followed with an overarching, comprehensive inbound marketing strategy centered on delivering value to three specific customer personas Advent works with on a daily basis.

Our partnership with Advent is dedicated to modernizing the logistics industry and bringing data-driven solutions to companies moving cargo freight throughout the world.

The Challenge

Advent Intermodal is the leader in landside shipping logistics technology for port and terminal operators, shippers and 3PL, motor carriers and trucks and truck chassis but their website and online presence did not match their status in the industry.

With a simple understanding of the inbound methodology and the need for content marketing, Advent struggled to find an internal solution, lacking the time, resources and marketing experience to create an inbound strategy and execute.

Advent came to us with the directive of designing a new lead generating a website, create branded videos to tell their story and explain their products, and execute an inbound campaign with the goal of increasing traffic and quality leads.

Our Solution

A re-imagined corporate website, a powerful marketing software suite and cutting-edge brand storytelling using video are a few of the initial tools we utilized for this campaign. We conducted in-depth research on the industry, market trends, and key stakeholders. Four individual personas were identified and an expansive content strategy was built to ensure we are delivering valuable information aimed at generating quality leads for Advent’s sales team. We used the following tactics to achieve our goal.

Persona Development

Persona Development

Business Planning & Research

Business Planning & Research

Website Development (HubSpot COS)

Website Development (HubSpot COS)

Strategic Content Marketing

Strategic Content Marketing

Social Media Publishing & Management

Social Media Publishing & Management

Email Marketing & Lead Nurturing

Email Marketing & Lead Nurturing

Video Production

Video Production

Reporting & Goal Checking

Reporting & Goal Checking

Visit the Advent Intermodal Website

ADVENTINTERMODAL.COM

Company Brand Video

34%

Web Traffic Increase

35%

Conversion Rate

22%

Click Through Rate

We’re honored to partner with Advent Intermodal and deliver modern solutions to a slow-to-adopt industry. We’re proud to play a role in powering a new 21st-century solution for the import economy.

Alex Meade, Beacons Point

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