Saline Lectronics

Saline Lectronics

Saline Lectronics is a leading electronics contract manufacturer in the United States. Looking for an innovative solution to connecting with potential customers online, the company sought a partner skilled in dynamic lead generation and thoughtful content strategy.

We were honored to be selected as the digital marketing partner for Saline Lectronics. Having worked with them in the past to reconstruct their aging corporate website, we were humbled they returned to execute their inbound marketing strategy with us.

The campaign leverages engaging, technical content while maintaining a humanized brand voice. Similar to the focus with our website redesign in the past, the aim for their inbound marketing campaign is to connect potential customers with the human side of electronic contract manufacturing.

The Challenge

Saline Lectronics is a group of honest, hard-working individuals with Midwest values who really enjoy the fast-paced, challenging nature of electronics assembly. Since their inception in 2002, their executive management team has focused on acquiring passionate, talented, and technically-oriented team members to help drive their organization. Thanks to the synergistic energy created within their work environment, they have successfully partnered with a wide range of truly remarkable clients.

Our Solution

Expanding upon their current digital marketing efforts, Saline Lectronics looked to us for guidance and strategic direction for their first inbound marketing campaign. We conducted a research phase to interview key stakeholders, developed targeted personas and defined a robust content strategy to exceed their expectations. We used the following tactics to help achieve our goal.

Persona Development

Persona Development

Business Planning & Research

Business Planning & Research

Strategic Content Marketing

Strategic Content Marketing

Social Media Publishing & Management

Social Media Publishing & Management

Email Marketing & Lead Nurturing

Email Marketing & Lead Nurturing

Reporting & Goal Checking

Reporting & Goal Checking

Visit the Saline Lectronics website.

LECTRONICS.NET

26%

Increase in Web Traffic

54%

Conversion Rate

200%

Increase in Leads

Their communication sets them apart from other companies. They’re thorough, open, and don’t let anything fall through the cracks. Listening to our requirements enabled them to change their plan of action and deliver a customized final product.

Davina McDonnell, Director of Marketing

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