Many companies and organizations jump from tactic to tactic, trying to gain attention online. But is this approach helping or hurting your chances of generating quality leads?
Do you know who you are targeting with your marketing? Do you know their pain points? Their challenges? The content they find most valuable? How to earn their trust?
Every great marketing campaign starts with a detailed plan. Use data, research, and experience to build the foundation of your inbound campaign with the Inbound Blueprint.
The Inbound Blueprint is the foundation of all successful inbound campaigns. During the Blueprint project, we work with you to identify your target audience, conduct in-depth market research, develop buyer personas, and build a long-term strategy to attract more leads, close more deals and grow your company.
Analyze the opportunities for your marketing efforts
Understand and document your target audience
Data + experience
= growth marketing
Ready to discuss your current activities, goals, and explore opportunities so you can maximize the ROI from your marketing efforts? Fill out the form below and one of our expert Inbound Strategists will contact you to start your free marketing assessment.
We begin with a complete audit of your current marketing, customers, and objectives. We’ll take a deep dive into your current analytics, and conduct internal, customer and competitor research, before building the foundation for a successful campaign.
Comprehensive organic SEO and paid keyword research is the foundation of a well-strategized campaign. We organize your content strategy around high-traffic keywords and topics facing low competition to ensure your content efforts are rewarded as quickly as possible.
Do you know why your competitors are taking business away from you? Do you know who the “thought leaders” are in your space? We answer these questions and more through a thorough competitive analysis that seeks to provide context around what some of your top competitors do well and where they’re lacking. By identifying the best content marketing efforts in your industry and opportunities, you’ll have a benchmark for which to evaluate your own content efforts against moving forward.
We conduct research and interviews with your current and prospective customers to develop data-backed profiles of your target audience. Buyer persona research will provide a clear view of the topics your audience wants to learn about, the mediums through which they consume content and information, and what makes them fully trust your brand. Buyer persona research is the key to cutting through the clutter and gaining the attention of those who could be most helped by your products or services.
According to HubSpot, 54 percent of consumers want to see more video content from the businesses they support. Beacons Point’s advantage lies in our ability to creatively and effectively integrate rich video content into each piece of collateral we create for clients. By operating with a video-first mentality, you’ll not only improve metrics like average time-on-page and bounce rate, but you’ll also be able to build trust with your audience faster by easily showcasing your brand’s personality and expertise.
At Beacons Point, we flip the funnel on its head and build each campaign using a bottom-up “Campfire” approach. Awareness content represents the kindling at the base of the fire. Consideration-stage content rises from that, and the tip of the fire represents your conversion and retention actions. Our video-first content strategy is built on keyword research and topic cluster models relevant to your unique business and industry.
“We engaged Beacons Point to deliver an Inbound Blueprint for our upcoming school years. Their ability to dig into our school, dissect the regional market, understand our ideal parent profiles, and develop a marketing strategy that fits our needs was exceptional. This Blueprint project united our team and gave us a great starting point. We are continuing to work with Beacons Point and HubSpot. Turns out the Inbound Blueprint project exceeded our expectations!”
His motto is “Always Be Helping” and he loves to talk shop over a cup of coffee. When Alex isn’t working on client work, he’s serving as the Vice President of the Board of Directors for the Encinitas Chamber of Commerce and hanging out with his wife, Mary Beth, son, Max, and dog, Hank. Here are some other ways to reach him: