Stori Pemberton
By Stori Pemberton on May 23, 2022

Alex Meade our VP of Sales & Marketing, and Sabina Hahn, our Lead Content Strategist here at Beacons Point invited Rebecca Devaney and Kate Babcock of Culture Theory to talk about why emotional intelligence in the workplace is important. Culture Theory is a business consulting firm that focuses on bringing emotional intelligence to your workplace.

Stori Pemberton
By Stori Pemberton on May 04, 2022

In our digital world, webinars have become one of the most efficient ways for companies to further their brand. These low-CTA forums enable companies to position themselves as industry thought-leaders, collect leads, and move prospective clients further down the funnel — but they're only as effective as the engagement they create.

If companies want to make the most of these online summits, they need to evaluate how they plan to maximize webinar attendance and foster as much participation as possible. That means thinking through broader goals like timing, planning, and deck layout (strategy) as well as specific means of implementation like deliverables, recordings, and repurposing content (tactics). We'll take a look at both in this article, and show you where to go after your webinar is complete.

Stori Pemberton
By Stori Pemberton on April 26, 2022

Quality content has the ability to take your SEO game to the next level. Search engines are looking for original, optimized content that includes links, keywords, and overall strong content. Quality and SEO are both crucial for search success. Read more to understand why. 

Stori Pemberton
By Stori Pemberton on April 22, 2022

HubSpot is a great tool for inbound marketing and sales, but sometimes it can get a little messy, especially when you’ve had your account for a long time. Accounts may switch hands or multiple people may be using the same account.

Without regular database hygiene practices, it can easily become unmanageable. In some cases, you may find you are sending out irrelevant content to contacts and actually hurting your marketing, sales, and service efforts. However, you may now know it’s happening until one of your contacts lets you know.

Alex Meade
By Alex Meade on April 12, 2022

Alex Meade, our VP of Sales and Marketing at Beacons Point was able to interview Ashley Lawson, our Vendor Manager. Ashley provides insight into why vendor management is necessary and how she does her job so well.

Stori Pemberton
By Stori Pemberton on April 01, 2022

Vendor management does not have to be complicated; by following our best practices, understanding the process, and knowing what you plan to achieve by hiring a sales or marketing vendor, you can have a stress-free vendor management experience. 

Ross Nelson
By Ross Nelson on March 18, 2022

Potential buyers will always be skeptical about your product or service until you've satisfactorily convinced them. So while it's wise to perfect your marketing strategies and craft engaging brand awareness content, testimonials are the most effective way to build trust with new customers. Research shows that business websites that regularly use word of mouth from delighted customers have the potential of generating 62% more revenue from each of their customers on every visit. Although you can use written reviews, video testimonials are more engaging.

Alex Meade
By Alex Meade on March 17, 2022

Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Ken Lundin, president of Ken Lundin & Associates and RevHeat, to discuss the new era of sales on The B2B Growth Marketer Podcast.

Alex Meade
By Alex Meade on March 16, 2022

Adding videos to your website can drastically improve your SEO ranking. Video marketing has become an increasingly popular tool for savvy digital markets. Today, more than 87% of marketers incorporate video into their digital marketing strategy. What makes video marketing compelling is that it can break down complex topics, which drives more people to your website and boosts your SEO ranking.

Sabina Hahn
By Sabina Hahn on March 08, 2022

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your business may be at risk by not creating a relatable voice that your target audience can easily identify with. The following are a few ways a weak voice can hurt your brand.