Alex Meade
By Alex Meade on August 06, 2021

In 2017 we made a big decision that changed the course of Beacons Point.

Sabina Hahn
By Sabina Hahn on July 30, 2021

TLDR; You can use interviews for more than vetting prospective hires. When you integrate informational interviews into your content process, you can:

Alex Meade
By Alex Meade on February 09, 2021

2020 was a challenging year for most businesses and marketers. But, where there are challenges, there are also opportunities.

Alex Meade
By Alex Meade on January 05, 2021

2020 was tough. I was often close to losing it and breaking down. The stress of the pandemic, the company, and my family’s health and happiness certainly took a toll. 

Sabina Hahn
By Sabina Hahn on December 03, 2020

As we come up on the end of what’s been a particularly difficult year, I think it’s fair to say we’ve been through a lot as a global community. And while it has been a challenging year, I think it’s offered a lot of us an opportunity to reflect on all of the things we have to be thankful for.

Brian Serocke
By Brian Serocke on November 05, 2020

Marketing results are only as good as the goals you set. Without a clear objective, the campaign turns into a random set of tactics to no defined end.

Alex Meade
By Alex Meade on November 04, 2020

I have to admit something. I am a complete nerd. Star Wars, Star Trek (anything space, really), and Harry Potter are just a few of my favorites. So much so that I have read the Harry Potter books twice now. You know this and can now make a personal connection, a personalized outreach to connect. Even if I don’t know you, I will most likely open the email or read an article if you tap into my nerdom.

Max Reinhardt
By Max Reinhardt on October 06, 2020

If the “content police” showed up at your office asking to see your content plan, would you be able to show them one? 

Now, content jail may not be a real thing, but the effects of patchwork and poorly planned content strategy on your business can be criminal short and long-term.

Max Reinhardt
By Max Reinhardt on October 05, 2020

Adapt to the new ways of doing business through persona research and strategic goal setting

Business was already in flux heading into the infamous year 2020. Trends in communication emerged and shifted the marketing, sales, and service departments’ goals in almost every industry. Video-first communication, the rise of B2B podcasts, and the growing emphasis on personalized messaging are only a few examples.

Sabina Hahn
By Sabina Hahn on September 30, 2020

Writing content without a plan is like building a house without a blueprint. You can come up with a stellar-looking wall that everyone loves, but it wouldn't do you any good without a foundation.