Around the Campfire with Beacons Point

How Buyer Personas Drive Your Marketing Success

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to run [...]

You’ve Got Buyer Personas. What’s the Next Step?

As you developed your buyer personas in an attempt to better understand your demographics, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've [...]

5 Top-Line Questions You Can’t Build Your Personas Without

You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses. 

Best Practices: B2B Personas That Actually Connect

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas. 

May 29, 2020 // in Content Marketing, Inbound Marketing

Why Content Marketing is the Best Way to Grow During Coronavirus

There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.

How to Create Engaging Awareness Videos for Your Campaign

Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.

Around the Campfire November 2019

Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you [...]

Nov 7, 2019 // in Inbound, Sales, Video Inbound Marketing

Personalize Video to Improve your Sales Process & Close More Deals

The age of “Always be Closing” is over. No, I am serious, it’s no longer about closing. So, what is it about? Providing value and being helpful. One of the ways to do this is by using 1:1 sales videos to personalize your sales process.

{{ [...]

How to Create Convincing Video Case Studies

The buyer’s journey really is unique to every business according to what you offer, your customer types or personas, and the time it takes your customers to weigh all the options before making a purchasing decision. It’s important to understand [...]

Nov 27, 2018 // in

Fire Relief Fundraiser

Over the past few weeks California has experienced some of the worst fires in state history. The recent fires scorched over 245,000 acres and claimed 88 lives with over 250 people still unaccounted forAs a company we knew that we wanted to do [...]