Alex Meade
By Alex Meade on September 27, 2022

Traditionally, videos have been used mainly for customer service training, product demos, and internal sales. But in the new digital age, video marketing has become a necessity. B2B marketers have discovered how video marketing effectively grows their business’ bottom line. According to research, 88% of marketers say video marketing strategies provide their businesses with a positive ROI.

Alex Meade
By Alex Meade on September 26, 2022

Jeff and Alex discuss some of the most overlooked aspects of marketing. Jeff had over a decade of experience in digital marketing and this helps him identify brands' why what, and how. Setting himself up as the perfect person to help a brand achieve its goals.

Alex Meade
By Alex Meade on September 13, 2022

In the early 2000s, podcasts saw a surge of interest. Thanks to shows like This American Life and Radiolab, podcasts were a tool to tell stories. By the mid-2010s, it was ascending in popularity so quickly that it could even be called a podcast boom. Now, with nearly 40% of Americans saying they've listened to a podcast within the last month and 62% having ever listened to a podcast in their lives, it's time to recognize podcasts as the heavy hitters they are and the role they play in B2B marketing.

Alex Meade
By Alex Meade on September 12, 2022

This episode is all about the power of zero-click content. You'll learn why you should be testing it in your marketing strategy and a new segment where we ask each other marketing questions that we have to answer in 30 seconds or less. Stay tuned for more Stori & Alex episodes where we discuss current events in marketing.

Alex Meade
By Alex Meade on September 05, 2022

Hiring a new agency can be intimidating. In this episode, John Bertino the founder of The Agency Guide (TAG), discusses why he went into the business of pairing companies with the perfect agency.

He shares why it's important to have that perfect match, some overrated qualities that people look for when hiring an agency, red & green flags to look for, and why agencies need to be consistent.

Alex Meade
By Alex Meade on August 31, 2022

In this episode of The B2B Growth Marketer Podcast Kyle Stout, the founder of Elevate & Scale discusses why email marketing should still be a part of your marketing strategy.

With changes in technology, you would think that email would have drastically changed as well, but according to Kyle, it has stayed close to its original roots.

Kyle shares some of his best practices and things to avoid if you're a small company starting out in email marketing.

Stori Pemberton
By Stori Pemberton on August 23, 2022

Social media continues to be all the rage in inbound marketing these days. However, oversaturation has made the droves of social media content feel impersonal which could be driving users away.

Your loyal customers have opted to follow you on social media, but every time they open an app, they see posts from companies that are not appealing to their needs... That's why you should reach them in a more personal way; through email.

Alex Meade
By Alex Meade on August 22, 2022

Stori and I talk about everything from Pinterest for B2B marketers, how to get more interaction and networking done through LinkedIn, is Tik Tok a space that B2B marketers could ever start marketing on, and some more information on our newsletter, The Marketer's Basecamp.

Brian Serocke
By Brian Serocke on August 15, 2022

Deciding what tool to use for your website is always a long process. You need to think about cost and ease of use, as well as if it will be able to grow with your business. Brian Serocke, our Director of Platform Operations, will tackle the WordPress vs. HubSpot debate and determine which is best for your needs.

Alex Meade
By Alex Meade on August 15, 2022

Tom Hunt, Founder of has cracked the code to become famous. Through podcasts, he has helped so many people achieve their dreams. Tom is the founder of, helps you do two major things. Create amazingly good content around a specific niche, and make sure you are seen around other famous people in that niche. ‍