Around the Campfire with Beacons Point

November 27, 2018 // in

Fire Relief Fundraiser

Over the past few weeks California has experienced some of the worst fires in state history. The recent fires scorched over 245,000 acres and claimed 88 lives with over 250 people still unaccounted forAs a company we knew that we wanted to do [...]

September 26, 2018 // in Inbound Marketing, Personal Development, Inbound, Sales

How I Learned to Give a Speech on Any Topic, And I Hate Public Speaking

Like many of you, I set some personal and professional goals at the beginning of the year. One of mine was to feel more confident and be a better public speaker. I wanted to feel better talking with prospects over the phone, feel more confident [...]

Video at Each Stage of the Buyer's Journey

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]

4 Essential Steps to Creating a Brand Voice

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]

August 23, 2018 // in Inbound Marketing, Lead Generation, Sales

Cold Calling is DEAD! (no really, it is)

Raise of hands, how many of you “love” cold calling? I am guessing not many of you.

5 of the Best Tools for Video Marketing

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

How Brand Voice Consistency Can Make or Break a Brand

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]

July 30, 2018 // in Inbound Marketing, Buyer Persona

Why You Should Document Your Brand Guidelines

 

The Importance of Maintaining a Brand Voice

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]

June 21, 2018 // in Inbound Marketing, Lead Generation, Sales

The New Sales Mantra: Always Be Helping

Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.