Alex Meade
By Alex Meade on November 22, 2021

With 93% of marketers believing that video is an important part of their marketing strategy, implementing it into yours is a must. To stay ahead of the competition, you need to know when, how, and where to take advantage of your video content.

Ashley Lawson
By Ashley Lawson on November 03, 2021

HubSpot workflows are a powerful tool to automate much of your marketing process to achieve greater efficiency. You can use workflows to automate your email campaigns, score and nurture leads, move leads to sales, track data, and more.

However, like most software, many users only scratch the surface with what they can do. This blog will focus on how you can get more out of your HubSpot workflows and optimize their impact.

Alex Meade
By Alex Meade on August 06, 2021

In 2017 we made a big decision that changed the course of Beacons Point.

Sabina Hahn
By Sabina Hahn on July 30, 2021

TLDR; You can use interviews for more than vetting prospective hires. When you integrate informational interviews into your content process, you can:

Alex Meade
By Alex Meade on February 09, 2021

2020 was a challenging year for most businesses and marketers. But, where there are challenges, there are also opportunities.

Alex Meade
By Alex Meade on January 05, 2021

2020 was tough. I was often close to losing it and breaking down. The stress of the pandemic, the company, and my family’s health and happiness certainly took a toll. 

Sabina Hahn
By Sabina Hahn on December 03, 2020

As we come up on the end of what’s been a particularly difficult year, I think it’s fair to say we’ve been through a lot as a global community. And while it has been a challenging year, I think it’s offered a lot of us an opportunity to reflect on all of the things we have to be thankful for.

Brian Serocke
By Brian Serocke on November 05, 2020

Marketing results are only as good as the goals you set. Without a clear objective, the campaign turns into a random set of tactics to no defined end.

Alex Meade
By Alex Meade on November 04, 2020

I have to admit something. I am a complete nerd. Star Wars, Star Trek (anything space, really), and Harry Potter are just a few of my favorites. So much so that I have read the Harry Potter books twice now. You know this and can now make a personal connection, a personalized outreach to connect. Even if I don’t know you, I will most likely open the email or read an article if you tap into my nerdom.

Max Reinhardt
By Max Reinhardt on October 06, 2020

If the “content police” showed up at your office asking to see your content plan, would you be able to show them one? 

Now, content jail may not be a real thing, but the effects of patchwork and poorly planned content strategy on your business can be criminal short and long-term.