If ramping up content production is your goal, a thriving blog has to be a top priority for your marketing team. If you aren't utilizing your blog the way you should, you could be missing out on an opportunity to comment on industry “hot topics” and establish your position as an authority in your space. Regular blogging increases traffic, improves your credibility online, and supplements your website to improve conversions and sales in the long term.
Detailed, in-depth buyer personas provide a foundational understanding of your prospective customers' wants, needs, and personalities. You should know how to share your buyer personas properly with the different departments whose work affects customer experiences.
There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.
Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you are right! This is our first of many, so sit tight and enjoy the content.