If you are building an inbound marketing strategy for your company, you probably know about HubSpot. The platform offers a wide variety of useful tools for your sales and marketing efforts along with an impressive knowledge base and Academy.
If you are building an inbound marketing strategy for your company, you probably know about HubSpot. The platform offers a wide variety of useful tools for your sales and marketing efforts along with an impressive knowledge base and Academy.
Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Terry Arbaugh, the VP of Sales and Marketing at SEACOMP, to discuss how Terry and his team built a global sales organization and how content marketing fueled growth.
If ramping up content production is your goal, a thriving blog has to be a top priority for your marketing team. If you aren't utilizing your blog the way you should, you could be missing out on an opportunity to comment on industry “hot topics” and establish your position as an authority in your space. Regular blogging increases traffic, improves your credibility online, and supplements your website to improve conversions and sales in the long term.
These are the opening thoughts from the first issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here!
Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Darren Reinke, founder of Group Sixty Executive Coaching, to discuss communication and its importance especially with the global shift to remote work.
Detailed, in-depth buyer personas provide a foundational understanding of your prospective customers' wants, needs, and personalities. You should know how to share your buyer personas properly with the different departments whose work affects customer experiences.
There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.
Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.
Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you are right! This is our first of many, so sit tight and enjoy the content.
