Around the Campfire with Beacons Point

Alex Meade

Alex Meade
Alex began his career in film and TV as a Producer and Associate Producer for Original Productions. During his time, he worked on several of the company’s most popular programs including Discovery Channel’s show “Deadliest Catch”. After hauling his fair share of Alaskan crab home from filming, he spent time working as the Lead A/V Editor and Assistant Producer for advertising heavyweight TBWA\Chiat\Day. There he was responsible for overseeing content and creative portions of campaigns for the likes of Nissan, Gatorade, Pepsi, and more. When Alex is not working on client work, he’s serving as the Vice President of the Board of Directors for the Encinitas Chamber of Commerce and hanging out with his wife, Mary Beth, and dog, Hank.
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Recent Posts

How to Use Quora & Medium to Boost Web Traffic

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to [...]

6 Growth Hacks To Maximize Content Marketing

 Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how [...]

5 Ways to Personalize your Email Marketing

Let’s get personal… with our email marketing. The data shows that when you personalize your emails, you get higher open rates, click rates and increase ROI. We have laid out 5 simple ways to make your emails more personal.

5 Inbound Marketing Trends for 2018

New Year, New Trends

Dec 13, 2017 // in Inbound Marketing, Email Marketing

7 Tips to Create Compelling Email Subject Lines

The average Internet user receives dozens of emails every day. To make matters worse, emails are just one type of content competing for attention. To stand out, marketers need to take action to ensure that their emails are the ones being read. [...]

6 Simple Ways to Increase Lead Generation from Your Website

Using Video with Marketing Automation

 

Businesses that practice the video marketing automation techniques get up to a whopping 43% conversion rate! That’s HUGE!

Nov 30, 2017 // in Digital Marketing, Social Media

How to Make Sure Your Content Impresses the Prospective Buyers

Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. Today, more and more it’s content that’s providing those touches. A combination of lead [...]

Nov 19, 2017 // in Goals, Resolutions

2017 Resolutions

Like most people and businesses, we took some time at the turn of this year to look back and reflect on 2016. Well, 2016 was an interesting year, to say the least. Don’t get us wrong, we had some fun, did some great work for awesome clients, and [...]

Nov 18, 2017 // in Digital Marketing, Social Media

Building a Give Back Brand

Cause marketing is everywhere, helping to improve company images and bottom lines. But has it run its course?

 

In our opinion, giving back never goes out of fashion. But promoting causes that don’t make sense to your brand, however, causes [...]