Alex Meade

Alex Meade

Alex began his career in film and TV as a Producer and Associate Producer for Original Productions. During his time, he worked on several of the company’s most popular programs including Discovery Channel’s show “Deadliest Catch”. After hauling his fair share of Alaskan crab home from filming, he spent time working as the Lead A/V Editor and Assistant Producer for advertising heavyweight TBWA\Chiat\Day. There he was responsible for overseeing content and creative portions of campaigns for the likes of Nissan, Gatorade, Pepsi, and more. When Alex is not working on client work, he’s serving as the Vice President of the Board of Directors for the Encinitas Chamber of Commerce and hanging out with his wife, Mary Beth, and dog, Hank.

More from Alex Meade

Alex Meade
By Alex Meade on May 16, 2018

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We try to be nice to our neighbors (unless their dog never stops barking) to create a happy and comfortable community in which we live. So, why don’t we do this more in business? Sure, we talk about our weekend plans at the water cooler in the office and we’re polite in meetings, but I’m talking about being a person others actually want to be around.

Alex Meade
By Alex Meade on March 12, 2018

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to design your website with these users in mind, your message will likely never reach a great portion of your audience.

Alex Meade
By Alex Meade on January 30, 2018

 

With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing headline, no one will bother to check out your post — and the engaging content that you created will go to waste. Lucky for you, there are proven strategies for creating headlines that you can use to make sure all your blog posts receive plenty of clicks.

Alex Meade
By Alex Meade on January 23, 2018

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to see results. SEO is a great example, as Google favors websites that have a long history online and backlog of content.

Alex Meade
By Alex Meade on January 18, 2018

 Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how interesting, unique or useful the content is, it can be considered virtually useless if you’re audience is not engaging with it.

Alex Meade
By Alex Meade on December 18, 2017

Let’s get personal… with our email marketing. The data shows that when you personalize your emails, you get higher open rates, click rates and increase ROI. We have laid out 5 simple ways to make your emails more personal.

Alex Meade
By Alex Meade on December 13, 2017
The average Internet user receives dozens of emails every day. To make matters worse, emails are just one type of content competing for attention. To stand out, marketers need to take action to ensure that their emails are the ones being read. Much of this comes down to creating an effective email subject line. Of course, it always starts with your buyer persona and what will appeal to them, but here are some additional tips.