Ashley Lawson

Ashley Lawson

Ashley is the Client Strategist at Beacons Point. She is passionate about helping her clients develop brand awareness, drive leads and close deals. Since graduating from San Diego State University, she has spent her career evolving in marketing, with experience in public relations, advertising, event marketing, and digital content marketing. In her free time, she enjoys going to the San Diego Zoo or meeting up with friends for happy hour.

More from Ashley Lawson

Ashley Lawson
By Ashley Lawson on September 08, 2020

The key to a successful content campaign is the ability to measure the results. You’ll have no real idea of how well or poorly your campaigns are doing if you can’t understand how it’s performing. You must know which key metrics you’re tracking and how to evaluate them to help you improve your content to maximize conversions.