Sabina Hahn

Sabina Hahn

Sabina discovered her keenness for strategic and creative storytelling in college while working on campaigns for brands such as CHOC Hospital and Wienerschnitzel. As a Content Manager at Beacons Point, Sabina oversees the content development process and manages timelines across several clients. By day, you can find her nose-deep in Asana, proofreading content (AP Style Guide in hand), or making playlists on Spotify. By night, she spends her time hanging out with friends and family, doodling on Adobe Illustrator, or watching school-bus-turned-DIY-camper videos on TikTok.

More from Sabina Hahn

Sabina Hahn
By Sabina Hahn on September 30, 2020

Writing content without a plan is like building a house without a blueprint. You can come up with a stellar-looking wall that everyone loves, but it wouldn't do you any good without a foundation.

Sabina Hahn
By Sabina Hahn on September 15, 2020

The internet runs on content — relatable and engaging content the public can easily find, understand, and apply. In today’s information age, consumers have endless information at their fingertips 24/7/365. They expect more from companies than ever before, and rightfully so.

Sabina Hahn
By Sabina Hahn on June 15, 2020

As you developed buyer personas in an attempt to better understand your customers, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've done your best to empathize with your target audience and identify their pain points, their favorite online hangouts, their likes and dislikes, and general attitudes.