Around the Campfire with Beacons Point

Jul 30, 2018 // in Inbound Marketing, Buyer Persona

Why You Should Document Your Brand Guidelines

 

The Importance of Maintaining a Brand Voice

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]

Jun 21, 2018 // in Inbound Marketing, Lead Generation, Sales

The New Sales Mantra: Always Be Helping

Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.

How to Write a Linkedin Request That's Guaranteed to Get Approved

Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.

HubSpot Sales Skills Workshop - How to become a sales LION

I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While [...]

How to Calculate The ROI of Kindness

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We [...]

Is Your Website Accessible? Quick Guide to WCAG 2.0 Accessibility Standards

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to [...]

[Productivity Hacks] How to Improve your Daily Routine

Each morning, I take 15-minutes.

How to Write Blog Headlines That Guarantee Clicks

 

With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing [...]

How to Use Quora & Medium to Boost Web Traffic

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to [...]