Ross Nelson
By Ross Nelson on September 01, 2020

These are the opening thoughts from the second issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here! 

Ross Nelson
By Ross Nelson on September 01, 2020

Creating content is difficult, but aligning a content strategy might be a more significant challenge. Should you focus on gated or ungated pieces? Should you emphasize video? Should you start a podcast?

Alex Meade
By Alex Meade on August 25, 2020

Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Terry Arbaugh, the VP of Sales and Marketing at SEACOMP, to discuss how Terry and his team built a global sales organization and how content marketing fueled growth.

Alex Meade
By Alex Meade on August 21, 2020

If ramping up content production is your goal, a thriving blog has to be a top priority for your marketing team. If you aren't utilizing your blog the way you should, you could be missing out on an opportunity to comment on industry “hot topics”  and establish your position as an authority in your space. Regular blogging increases traffic, improves your credibility online, and supplements your website to improve conversions and sales in the long term.

Ross Nelson
By Ross Nelson on August 17, 2020

You can write all of the content and cover every topic possible in your industry to build a complete content strategy, but that content won't get you anywhere if it isn't engaging. Even if you do everything you can to implement a reliable SEO strategy across your website, you won't get the results you want if Google sees that people aren't interacting with your content.

Alex Meade
By Alex Meade on August 11, 2020

These are the opening thoughts from the first issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here! 

Alex Meade
By Alex Meade on August 11, 2020

Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Darren Reinke, founder of Group Sixty Executive Coaching, to discuss communication and its importance especially with the global shift to remote work.

Brian Serocke
By Brian Serocke on August 10, 2020

What is a buyer persona? 

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Why should I conduct persona research? 

Buyer personas provide invaluable structure and insight for numerous teams within your company. A comprehensive buyer persona will tell you where to focus your resources, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Brian Serocke
By Brian Serocke on August 07, 2020

Undergoing your first buyer persona research cycle can seem a daunting task. You have to contend with scheduling interviews, sourcing quality research, dedicating internal resources to planning and executing a persona report, and then following up on tracking personas throughout an inbound marketing campaign. There will be some experimentation involved to determine how to approach the development of personas, but with the right guidance you can skip over common persona pitfalls.

Max Reinhardt
By Max Reinhardt on August 05, 2020

After you've built your buyer personas and are eager to start unveiling powerful content to them, it can be challenging to determine which persona you should target first. It can be particularly difficult if you've developed multiple personas based on a variety of ideal customers. The key is determining which persona is the most valuable starting point. You can prioritize your personas in a variety of ways and yield optimal results from your marketing efforts.