B2B marketing is not easy. You work in a competitive, complex industry, and your customers demand informative and persuasive information. Because so many B2B deals are viewed as “partnerships,” as opposed to pure “transactions,” marketers and salespeople are under immense pressure to develop trust and relationships with target customers long before they sign a deal.
The problem is 99 percent of marketing cannot hone all departments’ expertise and develop strong content on their own. And the reality is prodding and pleading your company’s subject matter experts to sit down and write a blog article can feel like pulling teeth. You see now why only 42 percent of B2B companies claim to be proficient at content marketing.
How do you create content that taps into your company’s immense technical know-how but still reads well and is attractive to search engines?
The answer is simple. All it takes is a conversation and some teamwork.
This demo takes you behind the curtain of the exact template we use for all of our clients to derive expertise from their team members. We use these conversations to create different content pieces that we leverage and repurpose for powerful content marketing.
Don’t Be Afraid. Our Template is Here!
We’ll level with you — content marketing is challenging. Our team experienced some trial and error before we found a streamlined way to create content. If you’re committed to consistent content production, a template and technique like the one outlined above are critical to your success.
Want to plan a free content outline with one of our Content Strategists? Book a free consultation today.