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Persona 101 FAQ

What is a buyer persona? 

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Our 5 Best Pieces of Advice for Conducting Persona Research

Undergoing your first buyer persona research cycle can seem a daunting task. You have to contend with scheduling interviews, sourcing quality research, dedicating internal resources to planning and executing a persona report, and then following [...]

Which Persona Should You Target First?

After you've built your buyer personas and are eager to start unveiling powerful content to them, it can be challenging to determine which persona you should target first. It can be particularly difficult if you've developed multiple personas [...]

What Team Members Should Be Involved in Persona Building

The very first step when starting a buyer persona build is deciding which customers and prospects are important to the sustainability and growth of your business. With that in mind, it’s crucial for the marketer or businessperson leading the [...]

5 Top-Line Questions You Can’t Build Your Personas Without

You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses. 

Best Practices: B2B Personas That Actually Connect

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas.