Around the Campfire with Beacons Point

Persona 101 FAQ

What is a buyer persona? 

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Our 5 Best Pieces of Advice for Conducting Persona Research

Undergoing your first buyer persona research cycle can seem a daunting task. You have to contend with scheduling interviews, sourcing quality research, dedicating internal resources to planning and executing a persona report, and then following [...]

Which Persona Should You Target First?

After you've built your buyer personas and are eager to start unveiling powerful content to them, it can be challenging to determine which persona you should target first. It can be particularly difficult if you've developed multiple personas [...]

What Team Members Should Be Involved in Persona Building

The very first step when starting a buyer persona build is deciding which customers and prospects are important to the sustainability and growth of your business. With that in mind, it’s crucial for the marketer or businessperson leading the [...]

Jul 29, 2020 // in Inbound Marketing, Buyer Persona

How to Build the Perfect Persona Report Template

Detailed, in-depth buyer personas provide a foundational understanding of your prospective customers' wants, needs, and personalities. You should know how to share your buyer personas properly with the different departments whose work affects [...]

How Buyer Personas Drive Your Marketing Success

 

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to [...]

You’ve Got Buyer Personas. What’s the Next Step?

As you developed your buyer personas in an attempt to better understand your demographics, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've [...]

5 Top-Line Questions You Can’t Build Your Personas Without

You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses. 

Best Practices: B2B Personas That Actually Connect

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas. 

4 Essential Steps to Creating a Brand Voice

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]