I have to admit something. I am a complete nerd. Star Wars, Star Trek (anything space, really), and Harry Potter are just a few of my favorites. So much so that I have read the Harry Potter books twice now. You know this and can now make a personal connection, a personalized outreach to connect. Even if I don’t know you, I will most likely open the email or read an article if you tap into my nerdom.
The world of sales and marketing is a rapidly evolving landscape. As technology and tools grow more sophisticated, a successful sales process will change according to new standards and best practices. When organizations don't recognize and address this fluidity, the underperforming sales may not fall entirely on the shoulders of the sales team.
Providing the right resources to promote healthy sales requires creating a culture and infrastructure that adapts to new challenges and executes a cohesive strategy throughout your entire sales process. This process is called sales enablement. You can utilize many tools to streamline your process and deliver more inbound sales with better sales enablement, but it all starts with the right content.