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Best Practices: B2B Personas That Actually Connect

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas. 

4 Essential Steps to Creating a Brand Voice

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]

Jul 30, 2018 // in Inbound Marketing, Buyer Persona

Why You Should Document Your Brand Guidelines

 

The Importance of Maintaining a Brand Voice

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]