Around the Campfire with Beacons Point

You’ve Got Buyer Personas. What’s the Next Step?

As you developed your buyer personas in an attempt to better understand your demographics, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've [...]

5 Top-Line Questions You Can’t Build Your Personas Without

You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses. 

May 29, 2020 // in Content Marketing, Inbound Marketing

Why Content Marketing is the Best Way to Grow During Coronavirus

There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.

How to Create Engaging Awareness Videos for Your Campaign

Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.

Around the Campfire November 2019

Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you [...]

Video at Each Stage of the Buyer's Journey

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]

4 Essential Steps to Creating a Brand Voice

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]

How Brand Voice Consistency Can Make or Break a Brand

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]

The Importance of Maintaining a Brand Voice

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]

How to Calculate The ROI of Kindness

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We [...]