As you developed your buyer personas in an attempt to better understand your demographics, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've [...]
You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses.
There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.
Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.
Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you [...]
One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]
A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]
A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]
Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]
This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We [...]