Alex Meade
By Alex Meade on March 16, 2022

Adding videos to your website can drastically improve your SEO ranking. Video marketing has become an increasingly popular tool for savvy digital markets. Today, more than 87% of marketers incorporate video into their digital marketing strategy. What makes video marketing compelling is that it can break down complex topics, which drives more people to your website and boosts your SEO ranking.

Sabina Hahn
By Sabina Hahn on March 08, 2022

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your business may be at risk by not creating a relatable voice that your target audience can easily identify with. The following are a few ways a weak voice can hurt your brand.

Alex Meade
By Alex Meade on February 28, 2022

Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Jeff Coyle, Co-founder, Chief Strategy Officer at MarketMuse, to discuss how to make SEO work for you in 2022 on The B2B Growth Marketer Podcast.

Sabina Hahn
By Sabina Hahn on February 24, 2022

Interviews are vital for helping businesses scale content, grow their network, and boost company contributions. However, unless you’re in a field that traditionally requires interviewing, most people haven’t been taught how to conduct interviews. Here are the 10 essential do's and don'ts of conducting interviews that will help you refine your interviewing skills and create better content all around.

Alex Meade
By Alex Meade on February 16, 2022

It's hardly a secret that videos are a pillar element of successful marketing campaigns. With almost 90% of consumers asking to see more videos from their favorite brands, marketers work hard to meet these demands but often hit roadblocks.

Sabina Hahn
By Sabina Hahn on December 21, 2021

Podcasts have been around since 2004 when MTV video jockey Adam Curry, and software developer Dave Winer, found a way to download online radio broadcasts to an iPod. Thanks to Curry and Winer, listeners gained a way to store radio broadcast files on their portable players.

Alex Meade
By Alex Meade on December 06, 2021

The world of sales and marketing is a rapidly evolving landscape. As technology and tools grow more sophisticated, a successful sales process will change according to new standards and best practices. When organizations don't recognize and address this fluidity, the underperforming sales may not fall entirely on the shoulders of the sales team.

Providing the right resources to promote healthy sales requires creating a culture and infrastructure that adapts to new challenges and executes a cohesive strategy throughout your entire sales process. This process is called sales enablement. You can utilize many tools to streamline your process and deliver more inbound sales with better sales enablement, but it all starts with the right content.

Alex Meade
By Alex Meade on February 09, 2021

2020 was a challenging year for most businesses and marketers. But, where there are challenges, there are also opportunities.

Alex Meade
By Alex Meade on January 05, 2021

2020 was tough. I was often close to losing it and breaking down. The stress of the pandemic, the company, and my family’s health and happiness certainly took a toll. 

Alex Meade
By Alex Meade on November 04, 2020

I have to admit something. I am a complete nerd. Star Wars, Star Trek (anything space, really), and Harry Potter are just a few of my favorites. So much so that I have read the Harry Potter books twice now. You know this and can now make a personal connection, a personalized outreach to connect. Even if I don’t know you, I will most likely open the email or read an article if you tap into my nerdom.