Max Reinhardt
By Max Reinhardt on June 11, 2020

Before taking on your first persona interview, it’s necessary to understand not only the top-line questions to which you need answers but also how to reach the answers appropriately. In this blog, we’ll break down the five top-line questions you can’t build your personas without, including demographics, goals, challenges, research habits, and values.

Alex Meade
By Alex Meade on May 29, 2020

There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.

Alex Meade
By Alex Meade on November 26, 2019

Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.

Alex Meade
By Alex Meade on November 12, 2019

Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you are right! This is our first of many, so sit tight and enjoy the content.

Ross Nelson
By Ross Nelson on September 11, 2018

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at different stages of the buyers journey. Taking them through each stage of the buyer's journey requires a different type of video. We’ll start from the top and work our way down with how to attract, convert, close and delight.

Brian Serocke
By Brian Serocke on August 26, 2018

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and makes them stay or come back to your content. With a strong brand voice, you’ll be able to create a successful and memorable business.

Dillion Eddie
By Dillion Eddie on July 30, 2018

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your business may be at risk by not creating a relatable voice that your target audience can easily identify with. The following are a few ways a weak voice can hurt your brand.

Dillion Eddie
By Dillion Eddie on July 14, 2018

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and stay interested in what your business has to offer. There are several key factors that help to create a successful brand voice:

Alex Meade
By Alex Meade on May 16, 2018

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We try to be nice to our neighbors (unless their dog never stops barking) to create a happy and comfortable community in which we live. So, why don’t we do this more in business? Sure, we talk about our weekend plans at the water cooler in the office and we’re polite in meetings, but I’m talking about being a person others actually want to be around.

Alex Meade
By Alex Meade on March 12, 2018

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to design your website with these users in mind, your message will likely never reach a great portion of your audience.