Max Reinhardt
By Max Reinhardt on September 11, 2020

Baseball cards. Such a simple concept. Or so that’s what many (sane) people think of them. How many kids like me feverishly collected baseball cards decades ago and have them collecting dust in the basement of their parent’s house today? 

Ashley Lawson
By Ashley Lawson on September 08, 2020

The key to a successful content campaign is the ability to measure the results. You’ll have no real idea of how well or poorly your campaigns are doing if you can’t understand how it’s performing. You must know which key metrics you’re tracking and how to evaluate them to help you improve your content to maximize conversions.

Brian Serocke
By Brian Serocke on September 04, 2020

When you develop a plan for new content, envisioning how each piece will work together to turn strangers into eventual customers is paramount. The traditional marketing funnel is an easy, familiar way to visualize a particular lead or prospect’s progress. 

Ross Nelson
By Ross Nelson on September 01, 2020

Creating content is difficult, but aligning a content strategy might be a more significant challenge. Should you focus on gated or ungated pieces? Should you emphasize video? Should you start a podcast?

Alex Meade
By Alex Meade on August 21, 2020

If ramping up content production is your goal, a thriving blog has to be a top priority for your marketing team. If you aren't utilizing your blog the way you should, you could be missing out on an opportunity to comment on industry “hot topics”  and establish your position as an authority in your space. Regular blogging increases traffic, improves your credibility online, and supplements your website to improve conversions and sales in the long term.

Ross Nelson
By Ross Nelson on August 17, 2020

You can write all of the content and cover every topic possible in your industry to build a complete content strategy, but that content won't get you anywhere if it isn't engaging. Even if you do everything you can to implement a reliable SEO strategy across your website, you won't get the results you want if Google sees that people aren't interacting with your content.

Max Reinhardt
By Max Reinhardt on June 17, 2020

 

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to run ads for those services on Snapchat or TikTok? Probably not. Common sense dictates your audience won’t be found there. 

Sabina Hahn
By Sabina Hahn on June 15, 2020

As you developed buyer personas in an attempt to better understand your customers, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've done your best to empathize with your target audience and identify their pain points, their favorite online hangouts, their likes and dislikes, and general attitudes.

Max Reinhardt
By Max Reinhardt on June 11, 2020

Before taking on your first persona interview, it’s necessary to understand not only the top-line questions to which you need answers but also how to reach the answers appropriately. In this blog, we’ll break down the five top-line questions you can’t build your personas without, including demographics, goals, challenges, research habits, and values.

Alex Meade
By Alex Meade on March 12, 2018

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to design your website with these users in mind, your message will likely never reach a great portion of your audience.