Alex Meade
By Alex Meade on August 11, 2020

These are the opening thoughts from the first issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here! 

Max Reinhardt
By Max Reinhardt on June 17, 2020

 

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to run ads for those services on Snapchat or TikTok? Probably not. Common sense dictates your audience won’t be found there.