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How Buyer Personas Drive Your Marketing Success

 

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to [...]

You’ve Got Buyer Personas. What’s the Next Step?

As you developed your buyer personas in an attempt to better understand your demographics, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've [...]

5 Top-Line Questions You Can’t Build Your Personas Without

You’ll come away with a complete understanding as to why we ask these questions, as well as tangible “sub-questions” you can ask verbatim in your interview that will deliver powerful and honest responses. 

5 of the Best Tools for Video Marketing

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

Is Your Website Accessible? Quick Guide to WCAG 2.0 Accessibility Standards

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to [...]

How to Use Quora & Medium to Boost Web Traffic

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to [...]

6 Growth Hacks To Maximize Content Marketing

 Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how [...]

5 Inbound Marketing Trends for 2018

New Year, New Trends

Nov 30, 2017 // in Digital Marketing, Social Media

How to Make Sure Your Content Impresses your Prospects

Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. More and more, content is the vehicle that’s providing those touches in today's online [...]

Nov 18, 2017 // in Digital Marketing, Social Media

Building a Give Back Brand

Cause marketing is everywhere, helping to improve company images and bottom lines. But has it run its course?

 

In our opinion, giving back never goes out of fashion. But promoting causes that don’t make sense to your brand, however, causes [...]