Around the Campfire with Beacons Point

How I Learned to Give a Speech on Any Topic, And I Hate Public Speaking

Like many of you, I set some personal and professional goals at the beginning of the year. One of mine was to feel more confident and be a better public speaker. I wanted to feel better talking with prospects over the phone, feel more confident [...]

Video at Each Stage of the Buyer's Journey

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]

4 Essential Steps to Creating a Brand Voice

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]

Aug 23, 2018 // in Inbound Marketing, Lead Generation, Sales

Cold Calling is DEAD! (no really, it is)

Raise of hands, how many of you “love” cold calling? I am guessing not many of you.

5 of the Best Tools for Video Marketing

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

How Brand Voice Consistency Can Make or Break a Brand

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]

Jul 30, 2018 // in Inbound Marketing, Buyer Persona

Why You Should Document Your Brand Guidelines

 

The Importance of Maintaining a Brand Voice

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]

Jun 21, 2018 // in Inbound Marketing, Lead Generation, Sales

The New Sales Mantra: Always Be Helping

Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.

HubSpot Sales Skills Workshop - How to become a sales LION

I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While [...]