Around the Campfire with Beacons Point

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas. 

There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.

Like many of you, I set some personal and professional goals at the beginning of the year. One of mine was to feel more confident and be a better public speaker. I wanted to feel better talking with prospects over the phone, feel more confident [...]

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]

Raise of hands, how many of you “love” cold calling? I am guessing not many of you.

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]