If you are building an inbound marketing strategy for your company, you probably know about HubSpot. The platform offers a wide variety of useful tools for your sales and marketing efforts along with an impressive knowledge base and Academy.
These are the opening thoughts from the second issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here!
Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Terry Arbaugh, the VP of Sales and Marketing at SEACOMP, to discuss how Terry and his team built a global sales organization and how content marketing fueled growth.
You can write all of the content and cover every topic possible in your industry to build a complete content strategy, but that content won't get you anywhere if it isn't engaging. Even if you do everything you can to implement a reliable SEO strategy across your website, you won't get the results you want if Google sees that people aren't interacting with your content.
These are the opening thoughts from the first issue of our new newsletter, The Basecamp. If you want to see us in your inbox every month, sign up here!
Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Darren Reinke, founder of Group Sixty Executive Coaching, to discuss communication and its importance especially with the global shift to remote work.
Undergoing your first buyer persona research cycle can seem a daunting task. You have to contend with scheduling interviews, sourcing quality research, dedicating internal resources to planning and executing a persona report, and then following up on tracking personas throughout an inbound marketing campaign. There will be some experimentation involved to determine how to approach the development of personas, but with the right guidance you can skip over common persona pitfalls.
After you've built your buyer personas and are eager to start unveiling powerful content to them, it can be challenging to determine which persona you should target first. It can be particularly difficult if you've developed multiple personas based on a variety of ideal customers. The key is determining which persona is the most valuable starting point. You can prioritize your personas in a variety of ways and yield optimal results from your marketing efforts.
The very first step when starting a buyer persona build is deciding which customers and prospects are important to the sustainability and growth of your business. With that in mind, it’s crucial for the marketer or businessperson leading the initiative to involve their sales executives in the process.
Detailed, in-depth buyer personas provide a foundational understanding of your prospective customers' wants, needs, and personalities. You should know how to share your buyer personas properly with the different departments whose work affects customer experiences.