Around the Campfire with Beacons Point

Aug 23, 2018 // in Inbound Marketing, Lead Generation, Sales

Cold Calling is DEAD! (no really, it is)

Raise of hands, how many of you “love” cold calling? I am guessing not many of you.

5 of the Best Tools for Video Marketing

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

How Brand Voice Consistency Can Make or Break a Brand

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your [...]

Jun 21, 2018 // in Inbound Marketing, Lead Generation, Sales

The New Sales Mantra: Always Be Helping

Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.

How to Write a Linkedin Request That's Guaranteed to Get Approved

Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.

HubSpot Sales Skills Workshop - How to become a sales LION

I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While [...]

How to Calculate The ROI of Kindness

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We [...]

How to Write Blog Headlines That Guarantee Clicks

 

With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing [...]

6 Simple Ways to Increase Lead Generation from Your Website