Brian Serocke
By Brian Serocke on November 05, 2020

Marketing results are only as good as the goals you set. Without a clear objective, the campaign turns into a random set of tactics to no defined end.

Max Reinhardt
By Max Reinhardt on October 05, 2020

Adapt to the new ways of doing business through persona research and strategic goal setting

Business was already in flux heading into the infamous year 2020. Trends in communication emerged and shifted the marketing, sales, and service departments’ goals in almost every industry. Video-first communication, the rise of B2B podcasts, and the growing emphasis on personalized messaging are only a few examples.

Ashley Lawson
By Ashley Lawson on September 08, 2020

The key to a successful content campaign is the ability to measure the results. You’ll have no real idea of how well or poorly your campaigns are doing if you can’t understand how it’s performing. You must know which key metrics you’re tracking and how to evaluate them to help you improve your content to maximize conversions.