Around the Campfire with Beacons Point

How to Write Blog Headlines That Guarantee Clicks

 

With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing [...]

6 Growth Hacks To Maximize Content Marketing

 Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how [...]

5 Inbound Marketing Trends for 2018

New Year, New Trends

November 30, 2017 // in Digital Marketing, Social Media

How to Make Sure Your Content Impresses the Prospective Buyers

Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. Today, more and more it’s content that’s providing those touches. A combination of lead [...]

November 18, 2017 // in Digital Marketing, Social Media

Building a Give Back Brand

Cause marketing is everywhere, helping to improve company images and bottom lines. But has it run its course?

 

In our opinion, giving back never goes out of fashion. But promoting causes that don’t make sense to your brand, however, causes [...]

November 16, 2017 // in Digital Marketing, Social Media

How to Create an Instagram Poll

Head to the Polls on Instagram Stories

If you’re unsure what outfit to wear or which new Netflix show to binge on, Instagram has officially introduced a new interactive tool for your friends and followers to weigh in on your tough decisions. For [...]

November 13, 2017 // in Digital Marketing, Social Media

7 Ways to Create Engaging Content

We get asked all the time, "How do I get more people to engage with my content and brand?" Engaging content - everybody wants it, but few are actually able to offer content that gets people's attention and ‘engaged’ with it. Engaging content [...]