Alex Meade
By Alex Meade on August 25, 2020

Alex Meade, VP of Sales and Marketing at Beacons Point, sits down with Terry Arbaugh, the VP of Sales and Marketing at SEACOMP, to discuss how Terry and his team built a global sales organization and how content marketing fueled growth.

Alex Meade
By Alex Meade on November 26, 2019

Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.

Alex Meade
By Alex Meade on November 12, 2019

Grab your mallow, graham and chocolate, and have a seat for this week's Around the Campfire! You may be thinking to yourself, "I didn't know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content." Well, you are right! This is our first of many, so sit tight and enjoy the content.

Alex Meade
By Alex Meade on November 07, 2019

The age of “Always be Closing” is over. No, I am serious, it’s no longer about closing. So, what is it about? Providing value and being helpful. One of the ways to do this is by using 1:1 sales videos to personalize your sales process.

Ross Nelson
By Ross Nelson on October 28, 2019

The buyer’s journey really is unique to every business according to what you offer, your customer types or personas, and the time it takes your customers to weigh all the options before making a purchasing decision. It’s important to understand videos aren’t one-size-fits-all, and you can’t expect to just put out a video and watch the new customers start rolling in.

Ross Nelson
By Ross Nelson on September 11, 2018

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at different stages of the buyers journey. Taking them through each stage of the buyer's journey requires a different type of video. We’ll start from the top and work our way down with how to attract, convert, close and delight.

Ross Nelson
By Ross Nelson on August 09, 2018

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering where to begin. Thankfully, there are many apps, tools and platforms available to help you produce, edit and leverage your video content in your inbound marketing efforts. Here are some of the top tools and apps available for those just starting out with video marketing.

Alex Meade
By Alex Meade on December 11, 2017

 

Businesses that practice the video marketing automation techniques get up to a whopping 43% conversion rate! That’s HUGE!