Around the Campfire with Beacons Point

Video at Each Stage of the Buyer's Journey

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]

5 of the Best Tools for Video Marketing

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]

Using Video with Marketing Automation

 

Businesses that practice the video marketing automation techniques get up to a whopping 43% conversion rate! That’s HUGE!