Max Reinhardt
By Max Reinhardt on October 06, 2020

If the “content police” showed up at your office asking to see your content plan, would you be able to show them one? 

Now, content jail may not be a real thing, but the effects of patchwork and poorly planned content strategy on your business can be criminal short and long-term.

Max Reinhardt
By Max Reinhardt on October 05, 2020

Adapt to the new ways of doing business through persona research and strategic goal setting

Business was already in flux heading into the infamous year 2020. Trends in communication emerged and shifted the marketing, sales, and service departments’ goals in almost every industry. Video-first communication, the rise of B2B podcasts, and the growing emphasis on personalized messaging are only a few examples.

Sabina Hahn
By Sabina Hahn on September 30, 2020

Writing content without a plan is like building a house without a blueprint. You can come up with a stellar-looking wall that everyone loves, but it wouldn't do you any good without a foundation.

Max Reinhardt
By Max Reinhardt on September 29, 2020

B2B marketing is not easy. You work in a competitive, complex industry, and your customers demand informative and persuasive information. Because so many B2B deals are viewed as “partnerships,” as opposed to pure “transactions,” marketers and salespeople are under immense pressure to develop trust and relationships with target customers long before they sign a deal. 

Max Reinhardt
By Max Reinhardt on September 25, 2020

Topic clusters are revolutionizing SEO and content marketing strategies all over the internet. Their goal is to please Google algorithms while providing a seamless experience for the target audience.

Alex Meade
By Alex Meade on September 23, 2020

If you are building an inbound marketing strategy for your company, you probably know about HubSpot. The platform offers a wide variety of useful tools for your sales and marketing efforts along with an impressive knowledge base and Academy.

Sabina Hahn
By Sabina Hahn on September 15, 2020

The internet runs on content — relatable and engaging content the public can easily find, understand, and apply. In today’s information age, consumers have endless information at their fingertips 24/7/365. They expect more from companies than ever before, and rightfully so.

Max Reinhardt
By Max Reinhardt on September 11, 2020

Baseball cards. Such a simple concept. Or so that’s what many (sane) people think of them. How many kids like me feverishly collected baseball cards decades ago and have them collecting dust in the basement of their parent’s house today? 

Ashley Lawson
By Ashley Lawson on September 08, 2020

The key to a successful content campaign is the ability to measure the results. You’ll have no real idea of how well or poorly your campaigns are doing if you can’t understand how it’s performing. You must know which key metrics you’re tracking and how to evaluate them to help you improve your content to maximize conversions.

Brian Serocke
By Brian Serocke on September 04, 2020

When you develop a plan for new content, envisioning how each piece will work together to turn strangers into eventual customers is paramount. The traditional marketing funnel is an easy, familiar way to visualize a particular lead or prospect’s progress.